| The Company
Spunky Productions, a division of Universal Digital Communications provides
digital media and strategic marketing services for the kids, family, teen
and young adult entertainment markets. Spunky Productions uses new media
solutions, including 2D & 3D animation for TV and the Web, DVD development,
low-memory animation development, and broadcasting for wireless devices.
Spunky Productions builds brands with entertainment & games, product
demos, characters and online advertising. Drawing on talent in Los Angeles,
San Francisco, Atlanta and Ohio, Spunky also develops original syndicated
content for both the Web and TV, with full production capabilities for animation
and video projects.
With its award-winning creative team, Spunky operates two successful
holiday-themed websites: Claus.com (the worlds #1 Christmas site)
and Scary.com (a year-round Fright Lite site for kids). Spunky
has also pioneered some of the first interactive Web cartoons, which can
be seen on www.spunkyproductions.com. The site also includes a showcase
of Spunkys creative and brand building capabilities. Corporate clients
include Chevrolet, Keebler, JC Penney and Universal Studios. For 2003,
Spunky will create an Easter and Valentines site.
About Universal Digital Communications:
Mansfield (OH)-based Universal Digital Communications is a digital marketing
company, providing total, integrated marketing to companies and institutions.
Universal Digital Communications provides advertising and design, personalized
on-demand digital printing, large-format printing, digital video production,
e-Commerce and e-Business solutions, digital photography, videoconferencing
and Web streaming.
Websites in Spunky Productions Entertainment Network
Spunky Productions produces and syndicates original interactive cartoons,
as well as live-action and animated television programming for worldwide
distribution. In fall 1999, the company premiered over 30 animated cartoons,
greeting cards and sing-a-longs, including Christmas episodes for Possum
n Weezie and Richie Rich, the first Web cartoon based on this Harvey
Classic Character. Among Spunkys original cartoon properties are
Little Don, Carboy Canyon, Aqua League Girls and Possum & Weezie.
In this spooky neighborhood, every night is Halloween for kids as they
venture through the animated Fright Lite site of Scary.com.
Through Scary.coms endless interactive investigations, kids mingle
with ghosts and goblins, and gather around to watch fully animated scary
tales and toons. Disgustingly fun food recipes, costume and craft suggestions
are an all time favorite for kids, parents and grandparents.
Originated in 1995, Claus.com, the worlds most popular Christmas
website, continues to blend new surprises with its traditional interactive
Traditional annual holiday activities on Claus.com include:
· Watching original Claus.com Web cartoons
· Getting an Honorary Elf Diploma in Elf School
· Singing along with elves Sugar Plum Mary and Shinny Upatree
· Playing with Santas amazing Magnetic Kinetic Toy-Making
· Sending e-mail to Santa and getting an e-mail back
· Getting the Village news each day in the Polar Post
· Visiting Santas house and playing games
Perennial favorites on the Christmas website include the Naughty or Nice-O-Meter
to check their status with the main man of the season. Kids can also click
on the Santa Spotter, which allows children to follow Santas travels
on Christmas Eve and gauge how close he is to their house.
Copyright and Trademark
(c) 2003. Spunky Productions, Inc. All rights reserved.
Privacy Regulations and Standards
SpunkyTown strictly abides by all guidelines of Federal Trade Commission,
the six principles of The Children's Advertising Review Unit (CARU) of
the Council of Better Business Bureau, and the principles of The Online
As part of the registration process, SpunkyTown collects and maintains
individually identifiable information on adult and children users. However,
SpunkyTown keeps all individually identifiable information of its users
in the strictest of confidence. Importantly, SpunkyTown will not sell
or distribute to third parties information that identifies children users
In addition to parent information collected, SpunkyTown collects the following
information about children users: email address and date of birth. SpunkyTown
will use information that individually identifies children for the following
1. To track users in our online incentive system (SWAPP);
2. To develop online programming for SpunkyTown;
3. To respond to users who take part in SpunkyTown contests;
4. To notify children users when they need to get parental consent to
give further information.
5. To communicate with children users who sign up for "opt-in" email newsletters.
SpunkyTown will only reveal to third parties aggregate information about
our children users. In other words, SpunkyTown will only collect and reveal
to third parties information such as the number of SpunkyTown users; aggregate
age and gender break-downs of our user base; the average number of times
SpunkyTown users visit; and how survey results vary according to age and
gender profiles. Most importantly, SpunkyTown will not sell or distribute
to third parties information that identifies children users individually.
Our Privacy Promise for Children under 13 Years Old
We promise to abide by the following requirements when a visitor is under
13 years old. SpunkyTown will:
1. NOT collect online contact information without prior parental consent
or parental notification, which will include an opportunity for the parent
to prevent use of the information and participation in the activity. Without
prior parental consent, online information will only be used to respond
directly to the child's request (including opt-in email newsletters) and
will not be used for other purposes
2. NOT collect personally identifiable off-line contact information without
prior parental consent.
3. NOT distribute to third parties any personally identifiable information
without prior parental consent.
4. NOT give the ability to publicly post or otherwise distribute personally
identifiable contact information without prior parental consent.
5. NOT entice by the prospect of a special game, prize or other activity,
to divulge more information than is needed to participate in the activity.
Use of Parents' Information
SpunkyTown's initial registration requires children under 13 to give
their parent's email address. This address will be used to notify parents
of their children's activity on our site and to allow parents to elect
to remove their children's information from our database.
If we need off-line contact information about children, we will use the
parents' email address to contact them to get parental consent for this
off-line contact information. This consent requires parents to give us
contact information (like their name and email address), financial information
(like credit card numbers), and demographic information (like their zip
code, age, or income level). We use this customer contact information
to send the user information about our company, to send promotional materials
from some of our partners, to send merchandise orders from our electronic
commerce or incentive system. The parent's contact information is also
used to contact the parent when necessary. Financial information that
is collected is used to check the parent's qualifications for registration
and to bill the parent for products and services. Regarding the use of
this information, SpunkyTown 1) gives parents the ability to opt out of
information rental, sale or exchange, and 2) honors parent requests not
to have their contact information transferred to others for marketing
Demographic and Profile Data
Demographic and profile data on parents and children is also collected
at our site. For example, our site uses digital files ("digital cookies")
residing on parent's computers to keep track of the ages of children,
nicknames of children, birthdays of children, gender of children, our
incentive system, to deliver content specific to users' interests, and
for other purposes. We use this data to tailor the visitor's experience
within our service, showing content that we think may be of interest to
them, and displaying the content according to their preferences. This
information is shared with advertisers on an aggregate basis.
Links and Accessible Web Sites
SpunkyTown contains links to other children's sites. While we review these
sites on a regular basis and make every effort to ensure that there are
no links to inappropriate sites, ultimately we are not responsible for
the content on third party sites.
SpunkyTown has co-branding and sponsorship relationships with certain
business partners. These partners do not have direct access to any private
information that SpunkyTown collects; however, SpunkyTown does share aggregate
information about its user base with these partners.
Removal of Personal Information
If at any time a children or parents desire to have their personal information
deleted from the SpunkyTown.com servers, they may email us at firstname.lastname@example.org,
and we will promptly comply with such requests.
SpunkyTown is committed to protecting all confidential data collected
from users, and accordingly, SpunkyTown has security measures in place
to protect the loss, misuse and alteration of the information under our
control. All user information is placed on servers that are inaccessible
to anyone other than the authorized personnel in our offices.
We also encourage all users to notify us if they find any links to sites
on SpunkyTown with inappropriate content or questionable privacy policies.